Elisabeth Murdoch Tells The TV Industry To Adapt Or Die
The first woman in 17 years to give the MacTaggart address at the Edinburgh International Television Festival, Elisabeth Murdoch did more than just bitchslap her brother, James, for his devotion to profits at all costs in his own MacTaggart lecture three years ago.
‘if we don’t have the confidence to collaborate between producers and broadcasters, advertisers and second screen services - we are in danger of losing the battle at just the time when we could be winning.’
Read the whole piece. She’s a visionary.
This makes me wonder how many times I’ve used the phrase “Adapt or Die” in interviews, appearances, speeches, conversations…
Media’s changing, kids. Who’s in for adaptation?