Take big risks and take big challenges. The worst thing that can happen is that you learn.
We asked Jason Sosa, founder of IMRSV, one of Time.com’s 10 startups to watch in 2013, what advice he’d give to people trying to get a startup off the ground.
IMRSV is the company behind Cara, a software that allows developers to turn any webcam into a real-time video analytics sensor. In a fast-food restaurant, it could track how many people are standing in line. In a house, it could help control the temperature based on who is home. It could even monitor a driver’s attention, alerting him if he falls asleep…
But also, the format of television— much more than film— lends itself to how people consume content now. In small doses. Think about music. The release of a full-length album, with all its requisite buildup and hype, while still theoretically a cool idea, is no longer that interesting. A musician who wins today tours relentlessly, releases a song or two a month, multiple EPs, behind-the-scenes vide0s, photoshoots, etc. Maybe they even drop a surprise album. It’s a constant stream of content.
Paul Cantor “Hollywood Has a Major Problem” (via newspeedwayboogie)
Transmedia. Bite sized chunks. Living in story worlds that technology enables…. Yes.